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Lost//Youth has us longing for the '90s with the release of "Too Late"

Leading up to the release of their debut EP and first national tour, Lost//Youth drops their sultry rock tune, "Too Late". Fitting the current resurgence of everything '90s, with driving bass lines and cutting, catchy guitar riffs, the track comes as the band's third official release since their debut in May of this year. The accompanying music video, shot by Alexandre Ortscheit, is set in stunning sand dunes and the room now known by their fans as the band's HQ. 

"Too Late" is a defiant break up song about an on and off again relationship that has had one too many second chances. Lead singer, Alanna Joy, who has performed with the likes of Majozi and Craig Lucas, gives some more insight;

"I feel like most people have at some point been in love with someone that isn’t ‘ready to commit’. Someone that strings you along and tells you what you wanna hear but never shows up when it counts. This song is unapologetic. It's about not falling back into those toxic habits, but it’s also about the fantasy of telling that person that they messed up when they lost you and now it's Too Late." 

Lost Youth - Too Late
00:00 / 03:43
Links for public
Notable achievements


  • 2021 Mayhem featured on Apple music 'New In Alternative' & 'New Music Daily' Playlist

  • 2021 Mayhem featured on Spotify's 'SA Rock Essentials' & 'New Music Fridays South Africa' playlists

  • Live performance debut at the South African 'Save Our Stages' concert

Alanna Joy:

  • 2020 featured on the SA Rock Essentials Spotify playlist with track 'Too Late' 

  • 2019 Splashy Fen Festival

  • 2019 Sofar Sounds Cape Town

  • 2018 Featured on Apple Music's 'Best of the Week',  Spotify's 'New Music Fridays' and Deezer's 'Unwrapped SA' playlists 

Band Biography:

Lost//Youth is here to save you from the modern noise. The alt/rock band, formed in 2021, brings something new to the table while being reminiscent of bands from before their time. With acoustic elements, epic guitar solos and sincere lyricism, the group delivers a unique and yet nostalgic experience.


With diverse, anti-modern influences such as Foo Fighters, Fleetwood Mac, Tracy Chapman, KALEO and the Red Hot Chili Peppers, their music is hard to define - and that's exactly how they like it. Their upcoming two-part project, playing off the concepts of the light and dark, will help define their sound as malleable and yet inherently distinctive.


Lead singer Alanna Joy brings an amalgamation of fierce and tender elements through her vocal style and tells stories of love, heartbreak and searching for something more. The group's sound is driven by heavy, melodic bass played by Charlie Charles and driving, passionate electric guitar by Faghri Hendricks. Their drummer, Dan Paulse, who performed with the Medicine Dolls and Frances Clare, concretes their rock grooves and brings a unique style to their softer songs.

Lost Youth - Too Late Artwork.png
Lost Youth Beach photo 5 (Missing Link Photography).jpeg


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